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Led creative direction for the shoot, overseeing the visual style, and mood to align with both brands. Sourced all props and dressed the kitchen set to feel warm and lived-in. Designed custom themed posters.
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Acast & Crisp ‘N Dry
For Pancake Day, I teamed up with Acast and Crisp ‘N Dry to shoot a campaign with Sarel and Candice from the Closet Confessions podcast. The idea was simple, put them in a kitchen, give them ingredients with simple instructions and let their natural chemistry do the rest.
I art directed the shoot, sourcing props, designing and dressing the set to feel warm, lived in. I also illustrated and designed posters on theme with the day that featured
in the kitchen set, adding personality and visual storytelling to the backdrop.