I art directed OFFSPRING’s Christmas campaign, engaging with their core audience, the sneakerhead. The concept was a round-up of the year’s most hyped sneakers wrapped in a festive, streetwear inspired look. Inspired by classic Christmas kitsch I created a bold, pixelated illustration pattern based on traditional Christmas jumpers, blending nostalgia with a fresh, contemporary feel. 

I was responsible for illustrating and designing a full suite of in-store graphics, including window vinyls, point-of-sale (POS), social assets and wrapping paper including the illustrations of the top sneakers. These were designed to feel both premium and fun, turning OFFSPRING’s retail stores into festive space that linked streetwear culture and the spirit of holiday gifting.