I was responsible for crafting the visual identity for The Digital Spirits Project (TDSP), a brand that combines iconic distilleries with a new wave of creators such as game developers, YouTubers, artists, and TV writers. 

The branding needed to reflect this clash of tradition and innovation which is where the digital graphic elements were introduced. The brand guidelines combine serif fonts with glitch textures, neon illustrations, and an unexpected pop of colour to visually reflect spirit of rebellion and the unexpected.